Marketing Communications

RIGHTWriters helps companies develop clear, concise, and compelling marketing materials to communicate your message across all constituencies. From product and corporate collateral material to public relations and advertising documentation, we can work with your subject matter experts.

Best Practices Methodology

We leverage proven methodologies that produce efficient processes and
sustainable results with every project. Count on RIGHTWriters to:

• Provide the resources and staff you need
• Define deliverables and gather source material
• Establish standards for capturing information
• Set guidelines for any department, from technical support and programmers to the executive staff
• Determine best practices
• Create benchmarks
• Identify required tools and templates
• Deliver final project analysis

Capabilities

• Corporate identity pieces—including logo materials and business collateral
• Web content—consistent with your brand and corporate messaging
• Marketing Strategy—to deliver tactical steps that deliver your marketing objectives
• Branding strategies—for corporate, service, and product communications
• Marketing collateral—including brochures, fact sheets, and PowerPoint presentations
• Social networking communications—such as blogs that build presence on the web
• Public relations material—including case studies, bylined articles and press releases
• Technical marketing documentation—such as white papers and point of view documents
• Employee and client communications—with announcements, newsletters, and proposals to provide touch points with employees and clients
• Competitive Analysis—a comprehensive assessment that identifies opportunities and threats of current and potential competitors

Services at a Glance

• Newsletters
• Emails
• Frequently Asked Questions (FAQs)
• Direct Mail
• Posters
• Postcards
• Web Sites
• Wikis
• Blogs
• Press releases
• White papers